Print media still has major impact on social/online awareness

The chart below of our Fonte pan project progress on Kickstarter says it all. Each of those rapid upswings coincides with the two articles in The Australian newspaper about our Fonte project and our cast iron seasoning advice: 

The impact on pledges to our Kickstarter Fonte project was immediate and much appreciated, and shows the continued power of print media in Australia. The article was posted to Twitter too, so we're not sure what the split would be between print and Twitter referrals. Either way, it was powerful. 

The impact on pledges to our Kickstarter Fonte project was immediate and much appreciated, and shows the continued power of print media in Australia. The article was posted to Twitter too, so we're not sure what the split would be between print and Twitter referrals. Either way, it was powerful. 

What else does the graph show?

1. Exponential growth of social sharing. The curve was in a nice steady upswing in the week or so leading up, and that was certainly a result of our increasing social media presence, driven by all the good people who value what we're doing with Fonte and Solidteknics and sharing it. We are very grateful for that support, but by itself social may not get the project to the funding goal by Sept 21.

2. The middle flat spot is not a myth. We were warned about this in the Kickstarter manuals, online advice, etc, but hard to believe the whole world wouldn't be beating down our virtual door every day.....until we saw it ourselves. It wasn't fun, but we're VERY glad the tide is turning, driven by social and some media attention.

3. We're not out of the woods yet. If the curve continues upward at this recent faster rate, we will make our Kickstarter funding goal and it will be a solid start for our new Fonte brand and company. But that kind of rate requires more mass print media. We'll keep pushing the journalists to mention this innovative new Australian manufacturing industry. It should be NEWS, after all?!


Here's the excellent article again by @JohnLethlean. It isn't just good exposure for us, it's great advice for turning cast iron into a nonstick pan, without synthetic coatings:

http://www.theaustralian.com.au/executive-living/food-drink/how-sheryl-canter-and-mark-henry-turned-me-on-to-castiron-cooking/story-e6frg8jo-1227040046910 


Click here to see the Fonte Tough Love Australian cast iron pans project on Kickstarter

Click here to see the Fonte Tough Love Australian cast iron pans project on Kickstarter